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Growth Hacking

Growth hacking is a relatively new field in marketing focused on growth and productivity. It started in relation to early-stage startups who need massive growth in a short time on small budgets, but has since then also reached bigger corporate companies. The goal of Growth Hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. So, how does growth hacking work? For each company, it’s about figuring out why you grow, and looking for ways to make that happen on purpose.

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What is Growth Hacking?

Growth hacking is a relatively new field in marketing focused on growth and productivity. It started in relation to early-stage startups who need massive growth in a short time on small budgets, but has since then also reached bigger corporate companies. The goal of Growth Hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. So, how does growth hacking work? For each company, it’s about figuring out why you grow, and looking for ways to make that happen on purpose.

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