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Influencer Marketing

Influencer Marketing is a form of marketing involving endorsements from influencers, people and organizations who possess influence in their respective fields to drive your brand’s message to the larger market. Unlike other marketing methods, by which brands advertise their products and services directly to the consumer, Influencer Marketing is a method by which brands promote their products or services through an “influencer” to engage and create high-impact conversations with customers about your brand, products or services.

Below are the most popular articles our contributors wrote on Influencer Marketing.

Think Micro if You Want to Do Influencer Marketing Right

How to Connect With Influencers and Dramatically Boost Your Conversions in 2019

Answer Your Customers’ Questions and Get Inspired with This Cool Tool

Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

What is Influencer Marketing?

Influencer marketing is a form of marketing involving endorsements from influencers, people and organizations who possess influence in their respective fields to drive your brand’s message to the larger market. Unlike other marketing methods, by which brands advertise their products and services directly to the consumer, influencer marketing is a method by which brands promote their products or services through an “influencer” to engage and create high-impact conversations with customers about your brand, products or services.

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