SEO is about increasing website traffic and building your brand’s equity online.
SEO is not a magical, expensive unicorn only available to the largest of companies – SEO is a well researched, technical-based process.
Our SEO process focuses on engaging Google to navigate your website, creating and promoting quality content, then increasing the authority of your site through solid reviews, citations and link building. Our detailed and documented process uses a 4 phase SEO framework (below).
Onboarding questions
You have valuable knowledge about your business, website and customers that our team needs to understand and appreciate. We have a simple but thorough onboarding questionnaire that helps us understand your business and create a specific and actionable SEO plan for your business.
Deep data analysis
Your website’s data tells a story that we need to understand. We’ve built a custom SEO reporting tool that pulls actionable SEO data from Google Search Console, Google Analytics and SEM Rush to help us formulate the critical path forward for your marketing campaigns.
Industry comparison
We continuously monitor websites in your vertical using tools like Ahrefs and Buzzsumo to get a clear picture of the SEO techniques that are working and what’s not. This helps us formulate the right and actionable channels to attack and create a multi-channel marketing strategy.
Website quality audit
Google uses over 200 measures to create a “quality score” for your website and relies on it for deciding which websites to rank. We’ve built a proprietary audit tool that evaluates the quality of every page on your website and gives a specific action to take to improve it.
Keyword research
The cornerstone of an SEO campaign are Keywords – they dictate how potential customers will find you. We research and find “main”, secondary and semantic intent keywords for every page on your website that we then cross check against the top competitors in your industry.
“On page” improvements
After keyword research is completed, we build an “on page” matrix that details the exact changes to make to key pages on your website. With your approval, our team of SEO trained writers will go in and optimize your content for you.
Keyword gap analysis
The previous keyword research looked at optimizing your current pages, our keyword gap analysis scrapes the top websites in your industry and tells us their most valuable keywords. We use this data to reverse engineer new pages on your website.
Content topic generation
Using the keyword gap analysis, we assign “intent” to each of the keywords. Keywords with “top of funnel” intent are used to build content topics to go live on your blog. Our team builds a full content matrix to baseline consistent content creation over the life of your SEO campaign.
New page creation
The keywords with “bottom of funnel” (i.e. purchase) intent are used to build out new landing pages on your website. Our team of UX designers can mock up the recommended layouts for additional pages to publish on your site.
Link prospecting
Our team analyzes your website and competitors to understand the types of sites you need placements on. We then build a massive prospecting list of link targets we’ll contact over the life of your campaign.
Link outreach
Using a number of link outreach tactics, we send hundreds of pitches to relevant sites for inclusion of a link back to yours. We meticulously manage a number of emails accounts to make sure pitches are well received.
Influencer campaigns
Influencers are an important promotional tactic for almost any business. Our team finds, pitches and negotiates with relevant influencers to promote your website and increase visibility.
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