The A-Z of Blogging for Your Business

The A-Z of Blogging for Your Business
Jay Gross

Blogging can do so much for your business

Are you looking for a great way to bring people to your website? 

How about attracting more people to your product or service?

Maybe looking to build a loyal audience that considers you a leader in your industry, and not only comes to you for advice, but is also just waiting for an opportunity to become a loyal customer. 

Then blogging may be precisely what you need.

But I know what you’re thinking.

Blogging can take a lot of time, especially when you’re unsure how to go about it.

The truth is, it can take a lot less time than if you know how to write blog posts, right.

And the little extra time that you put in may be well worth it for your business.

If you’ve read about content marketing, you know blogging is the foundation of many very successful businesses.

In fact, I think blog marketing should be a much more common term.

Because if you know how to write blog posts, with a side of some blogging basics, and a dash of great blogging tips, you can grow a massive audience with just a few hours a week.

And because we care about you, Digital Marketing Tools is here to help.

So buckle in, my friends, as Digital Marketing Tools takes you on a journey into the blogosphere.

What is a Blog?

‘Blog’ is a shortened version of weblog.

A weblog is an online journal that displays information in reverse chronological order (the latest posts appearing first, or at the top).

Blogs began in 1994, and the purpose was a platform where a writer, or group of writers, could share their views on a particular topic, or just talk about their daily life.

As blogs grew, people saw a new way to communicate information online, and of course, businesses eventually saw a fresh way to attract an audience.

And thus, the blog, as you know it today, was born.

What’s The Purpose of Blogging?

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

~David Meerman Scott

At least for marketing, it’s to connect with your audience, boost the traffic to your website (or a landing page), and get quality leads.

Once a blog becomes popular and gains an audience, it can be a great lead generation tool, converting your traffic into high-quality leads.

To get popular? It’s all about blog content. You use your niche and industry knowledge to produce high quality and engaging posts to build trust with your audience.

Blog Marketing – What can a Blog do for Your Business?

Blogging can do so much for your business

A good blog post can rank your page or site on Google, it can drive people to your website, and it can point people to your product or service.

But that’s just the beginning. 

Because good blogging can help you build a massive email list, help to monetize your blog or your new eBook or online course, and you can use it in conjunction with your social media marketing plan to grow a massive following. 

Even more, with a good blog, you can connect with your audience and become a leader in your industry.

How to Write Blog Posts

“Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.”

~Penelope Trunk

Since this post is more about blog marketing than simply blogging, you probably either have a business or a side-hustle up and running, and you’re thinking about starting a blog as part of your marketing strategy.

Or you’re in the middle of starting your business and looking at blogging as part of your startup strategy.

Or you want to start a blog AS your business.

So either way, half of your blog strategy is already done for you…

Pick Your Blog Theme

Your theme should be easy to choose from. The overall theme for your blog should fall right in line with your business. 

What is it you’re doing to help people? 

Is your business marketing? Then that should be what your blog is about. 

Is it about fantasy football? There you go.

Do you whittle ukuleles? Write about it.

Are you the foremost world expert on underwater trumpeting?

Whatever it is you’re doing to help your audience, you want to write about it.

Just ask yourself the following two questions before you commit:

  1. Are you interested in it? If you aren’t, then writing about it week after week will get boring, and it will show.
  2. Is your audience interested in it? If your ideal audience isn’t interested in it, you won’t get many followers.

Then pick your theme and start implementing your strategy.

Brainstorm Your Blog Topics

Once you have your blog theme, it’s time to brainstorm blog topics.

You may already have a bunch of topics in mind that your audience is dying to know.

Or an excellent strategy is always Google.

Here’re some questions to help you strategize some good blog topics.

Think about your ideal audience – what do they want to read about?

  • What excites and intrigues them?
  • What stirs passion in them?
  • What keeps them up at night?
  • What do readers love about your business?
  • What drives them nuts?
  • How can you help them?

You want to create good blog content, and to do that, your post must be about (and offer a solution to) a problem they are having. 

Your audience has to get from some point A (what’s keeping them up at night?) to a point B (how will your product or service make them sleep like a baby, no stress, no sleepless nights?).

Pick a Topic and Write, Already

“Don’t try to plan everything out to the very last detail. I’m a big believer in just getting it out there: create a minimal viable product or website, launch it, and get feedback.”

~Neil Patel

And then you write.

Remember, anyone can write. But to produce in this capacity, you must have good blog content.

Think about what your audience is feeling and how you can help them with that. And write about that.

If you’ve never done it before, it can be a little intimidating to “put yourself out there.”

But that’s the first thing you should do.

Once you have a topic, commit to a schedule, and write.

Oh, and follow the blog structure and use the blogging tips – both are below.

And if you’re a newbie, don’t fret; once you start, you’ll get better and better.

Edit to Your Heart’s Content

“The first thing you learn when you’re blogging is that people are one click away from leaving you. So you’ve got to get to the point, you can’t waste people’s time, you’ve got to give them some value for their limited attention span.”

~Alex Tabarrok

Don’t think you can just write and set it free.

Editing can be just as necessary in the scheme of things.

You can get a useful editing tool (I highly recommend Grammarly) that will help you out along the way.

Editing is a crucial step, especially for blog marketing – you have to make sure you’re saying the right things to the reader to keep them engaged and want more information from you and eventually need what you have to offer.

And you also have to reduce the content to ONLY what you have to say. If you drone on and on, your audience will leave you.

So make sure you make it a point to…errr..get to the point.

How to Start a Blog

Your New Best Friend

So you’ve decided. You have an idea, and you’re ready to move forward!

The next thing you need to know is how to start a blog!

We’re going to give you a quick walkthrough on how to go about getting your blog set up.

Name Your Blog

Maybe you already have a website, in which case this part is easy; you can just add a new tab for your blog page.

But maybe you are creating a website just for your blog.

In that case, you must come up with a name for your blog.

Take some necessary time to brainstorm on this, but don’t let it set you back. At some point, you have to take action and move forward. Or you’ll be brainstorming for months.

Once you do, you can purchase your domain name using GoDaddy or several other places.

Get Web Hosting

Once you’ve done that, host your website; you can usually do this wherever you purchase it. 

It’s always good to look around before you purchase your website, so you know the best offers (for both purchasing your domain name and hosting said domain), and so you know what to expect.

Install WordPress to Make Setting up a Blog Easy

There is other blogging software, but WordPress makes life easy. 

It’s user-friendly, powerful, free, and has thousands of free plugins that make the blog building experience simple and fun.

In other words, it makes setting up a blog easy.

If this is your first time, it’s the right direction to go.

Design Your Blog

It’s time for the fun part, designing your blog.

Do you want to get a head start? They have WordPress themes for you to choose from (many are free), making it easier than ever when it comes to setting up a blog and getting yours up and running.

You can just run with a theme, or you can tweak it to your liking.

One thing I want to stress here:

You can get into a cycle of constantly changing, updating, and brainstorming ideas for your blog, but it ultimately just gets you stuck.

Our advice, do what you can to get started – you can always update it later.

So now you’re ready to go, and I bet you’re itching to know how to write blog posts?

Look no further, because…

How to Write Blog Posts

“The first step in blogging is not writing them but reading them.”

~Jeff Jarvis

Sure, it’s your blog, and you can write it how you want to.

But there are some proven components if you want to know how to set up a blog post that crushes.

Take Time with Your Headline

Your headline is the first point of contact with your potential reader.

Just like an email subject line, the headline of a blog post will make or break your post. 

I know it’s a lot to hang on about ten words of your blog post.

But if your headline doesn’t capture attention, create curiosity, or overall make someone interested, they’ll move right along.

Add Intrigue or Entertainment with Your Main Picture

Add intrigue and curiosity to keep people reading

Curious?

Going along with your blog post, you should have a main picture that:

  • Goes with your subject
  • Draws attention and makes people interested in your post

It’s another thing, along with your headline, that can draw people in and get them to click.

Have an Addicting Opening

Once your reader has clicked on your post, you may think you’ve won, but now you have to keep them interested

And you do that with your opening. Draw them in with an opening that touches on what you’ll be discussing while keeping them engaged and intrigued, and wanting to read on.

Lead Your Audience Down a Path With Subheadings

use subheads to take your reader down a path

Photo by Jannes Glas on Unsplash

Your goal is to take your reader somewhere, do you know where you’re leading them?

Your subheads should lead your reader down a path. Think of your subheads as the stepping stones that lead your reader through your article.

If you look at your headline and subheads, do they make sense together, and does the order make sense?

Close it Strong

Your closing should bring the reader back (to their pain or needs, from the opening), and it should also touch on a solution. 

Always give your reader a call-to-action – it can be as simple as telling them to take your advice (in this post) to fix that problem.

Blogging Tips & Tricks

good blogging is like magic

Photo by Rhett Wesley on Unsplash

Great blogging is a bit like magic, you capture your audience’s attention and they just want more.

So if you’re going to write and engage an audience on that level, you need some great blogging tips.

There are so many other blogs, articles, and resources to read out there; you need any advantage with your blog content as you can get.

And we’ve got some of the best blogging tips around, just for you, my friends.

Speak to Your Audience

“Conversation is king. Content is just something to talk about.”

~Cory Doctorow

One good measure of a good blog post is that you have about ten times more YOU in your article than I.

Meaning, talk to your audience about your audience; use the word YOU often, and don’t always talk about yourself.

Have a Cup o’ Joe with Your Audience

Imagine sitting at a table and having coffee with your friend.

Imagine your blog post is the conversation you’re having.

Write like that. 

Nix the Technobabble

It’s easy to want to litter your blog posts with big words and technobabble (especially if you’ve been a technical writer, like me), but people don’t want to have to look up words to understand what’s going on.

They want to read an easy-to-read post with easy-to-comprehend words and phrases.

Remember the White Space

White space helps with the conversational tone and the ease of the read of a blog post.

How do you do that?

  • Short, punchy sentences
  • Short paragraphs of 1-5 sentences

Use Rich Text and Images Galore

Litter your writing with images and rich text. It makes it easier to read and more entertaining and engaging.

Images:

  • Pictures (use unsplash.com for free photos, or your own)
  • Gifs (giphy.com)
  • Videos (your own or YouTube)

Rich Text:

  • Bold
  • Italics
  • Lists
  • Quotes

Consistency is Key

Once you build an audience (whether its blog posts, Facebook posts, or podcasts), they expect things from you.

That being content at the same great time, same great place, every week.

Make sure you’re giving it to them.

Are You Ready to Turn Blogging into a Marketing Machine?

Blogging can be a marketing machine for you and your business

Photo by Donn Strain on Unsplash

Blogging has come far since 1994 and the days of the online diary. 

It’s now one of the most competitive spaces on the internet.

But that’s because it works, and it can work well.

In the day and age of people expecting great content for free, there’s not much better than a great blog post to appease them.

Do you know what fits excellent with any marketing and social media strategy?

A blog strategy.

And yes, you should have one.

At least if you want to drive traffic to your website, build your email list, build authority with your audience, and more.

Go through the steps above to build a great blog to help you with marketing for your business.

You won’t be sorry you did.

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