Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. The Content Marketing Institute defines Content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Below are the most popular articles our contributors wrote on Content Marketing.

Why Three Priorities Should Guide Your Content Marketing

How to Create and Use Screen Recording Videos in Your Content Marketing

Why Content Marketing Works (and How)

The 8-Step Content Strategy For 2019 [Template Included]

The Ultimate B2B Content Marketing Checklist

A Curated List of Content Curation Tools

How to Curate Content Like A Pro: 8 Lessons and Examples

How to Do Content Marketing With $0

Your Must-Have Checklist for Successful Blog Promotion [INFOGRAPHIC]

Why Your Content Marketing Strategy Isn’t Working (And How To Fix It)

The Content Marketer’s Guide to Google Analytics [Infographic]

Here’s Why You Need Better Ways to Evaluate Your Content

82 Content Marketing Tools to Make Your Life Easier

25 Ways to Promote Your Next Blog Post (No Fluff)

What is Content Marketing?

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. The Content Marketing Institute defines Content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.