If you have an online business, you may be familiar with the idea of marketing on Facebook.
But what about marketing on Facebook groups?
Marketing on a Facebook Group can be a great way to increase your visibility among your target audience.
But first, you need to know the difference between Facebook groups vs pages. You need to know what to do and what not to do.
Heck, depending on your business, you may have even just asked yourself, “What are Facebook Groups?”
And if that’s you, that is totally fine too. Because we get it – as a business owner, there’s already so much to know and do, and adding another thing to your to-do list is never ideal.
But Facebook groups may just be something you don’t want to miss out on.
So if you’re curious – at all – you’ve come to the right place.
In this post, we’ll cover everything you need to know about Facebook groups and how they can help you and your business.
What are Facebook Groups?
Okay, let’s get to the most obvious question first:
What are Facebook groups?
A Facebook group is a group of Facebook users who share a common interest.
Often, a group is created by a business owner and composed of an audience that relates to their business or even a specific product or service their business offers.
It’s a great way to build a community of like-minded people, get feedback on your products, and drive traffic to your website.
If you’re thinking about creating a Facebook group for your business, then you’ve come to the right place.
Are There Benefits of Facebook Groups for Your Business?
When Facebook Groups first came on the scene, they were a game-changer for the way we communicate online. The idea was simple: a closed group (we will go into more detail on this below) where you can post updates and share content with a clearly defined audience. But what many people don’t know is that Facebook Groups can be a goldmine for your business.
Facebook groups can be a great way to connect with your audience and grow your business. They’re a great alternative to Facebook Page likes and provide a place where you can have more personal interactions.
Here are some things to know about Facebook Groups for your business…
You’re Creating Your Tribe
Are you interested in building great relationships with your customers?
What if I told you one of the best things to do for your business is to do so? Because once you have a large group of customers with whom you’ve built a great relationship, you have created an amazing boon to your business – in the form of a tribe.
And once you build a tribe of followers with your business, you have a golden ticket. You have a group of people who will answer your questions, purchase your upcoming products, and even tell their friends with the best form of marketing – word-of-mouth marketing.
You’re Getting More Organic Reach
The truth is, even while we recommend having a Facebook page for your business, in 2018, Facebook started prioritizing posts from family, friends, and groups. Why? Because people expressed interest in hearing from the groups and people they’ve chosen to be a part of.
Why is this important? Because having a Facebook group is an ideal way to show up more in your audience’s feeds, organically.
Meaning, essentially, that your Facebook group has a much better organic reach than standard pages.
You’re Adding Amazing Value, and People Appreciate It
The beautiful thing about a group for your business is that you can offer fantastic value to your group members.
If you’ve ever been a part of a Facebook group, you’ve probably seen some precise questions asked and answered (including things that the business wouldn’t answer publicly). It’s a place where people can get personal and expert answers to their questions (mostly by numero uno), and that’s invaluable to them.
You can also create exclusive content just for your group, including mentorship opportunities, live watch parties, and more.
The Ultimate Face-off – Facebook Groups vs Pages
A Facebook Page is a lot like your personal Facebook profile; it’s just for your business.
It’s a platform to post your thoughts, ideas, or anything related to your business from your Facebook page.
Think of your brand’s Facebook page a little like your business website. It’s a place to say, “Hey, we’re here, and here’s some great information for you about our business.”
You can also “like” and comment on other’s posts, follow other brands, and most importantly, create a brand presence with your posts.
However, a Facebook Group is a place for your audience (or fans) to go for deeper and more personal discussions around your business, product, or even industry.
In it, people can learn more about you or your product, can get access to exclusive knowledge from you, can discuss (hopefully) how much they love your brand, and (maybe most importantly) get to know you (or your brand) on a more personal level.
If you’re debating on which one you want to focus on, I’ll tell you one of the first things I learned about Facebook pages and Facebook groups.
You should always have a Facebook page that emulates your brand style. They’re easy to set up, and it’s a place for people to find your business and learn more about it.
And if you want to build a great relationship with your audience, and you’re willing to put in some time doling out information, getting involved in discussions, and answering questions – then you should highly think about creating your very own Facebook group.
Are you into creating a Facebook group?
Read on, and we’ll tell you a little more about the creative process.
How to Create a Facebook Group for Business
Are you looking to create a Facebook group page for your business?
Well, I won’t go too in-depth and bore you with all the details, but here’s a quick pick (or follow the link above):
Simply follow the instructions above, or click on this link: How to create a Facebook group.
Facebook Group Types
The most critical choices for setting up your Facebook group are public vs. private and hidden vs. visible (only if you choose private).
I’ll go briefly into these below.
Public vs. Private Facebook Groups
Public Facebook groups can be found by anyone who searches for them.
Whereas private Facebook groups allow you to control your group’s quality (and quantity), which makes the discussions more meaningful.
And those who are in private groups are much more open and invested.
Additionally, people like to feel special. An exclusive (private) group is much more appealing and satisfactory than a group anyone can apply for and get into.
As you could have guessed, private Facebook groups are usually the best bet for your business.
But then what about hidden vs. visible?
Hidden vs. visible Facebook Groups
Hidden vs. visible is all about private groups.
If you choose a private group (which, again – you should), then you have the option:
Private and visible (Or “closed”) groups – these groups can be found through search; however, they still require approval to be a part of the group.
Private and hidden (Or “secret”) groups – these groups can only be seen by members or those invited (even if they haven’t accepted). So you completely control who sees and can have access to this group.
How to Use Facebook Groups for Business
One thing is for sure, once you have a large Facebook group, you’ll start to think of them as part of your team.
You can run ideas by them, ask them questions about existing services, or ask them what your next service should be.
There are so many ways to use Facebook groups for your business, below are just a few to think about.
Have The BEST Customer Support
A very underrated aspect to any Facebook group is using it for customer support (I relate it to using Twitter for customer support).
It’s an excellent place for people to ask questions, get information, or even (gasp) complain.
But the beauty of it, even if it is a complaint, is you can answer them in real-time, with an authentic answer, and often have them leaving happy and willing to say, “Hey, maybe it wasn’t for me, but I talked to the owner at length, and it’s a good company.”
Sometimes those are the most significant wins.
Urge Your Fans to Connect with Each Other
Being in quite a few groups myself, one of my favorite things is connecting with other fans of a specific brand.
Often, fans can bring a unique aspect to any group, and you’d be shocked how much your fans can bring to the conversation.
I’ve seen groups take off by the number of fans that post meaningful, insightful information and even answer some questions posed by others.
Convert Leads into Customers
Some communities are so unique that people will pay just to be in them.
Or, you can use it as an incentive to have someone purchase your product or service and receive a membership to the group as a bonus.
Receive Unparalleled Feedback
Your fans will drive your business, and getting key insights, feedback on a product, or even thoughts on what product or service you should create next can save you time on testing and more.
And you’ll already have an audience lined up to purchase.
But don’t forget the other obvious thing – maybe you have flaws, or your product could be better right now, your audience will tell you what isn’t working and what it’s missing, and it could be something easy to gain a bunch more customers.
Find Beta Testers, Brand Ambassadors, and Affiliates
Once you have a big audience, you’ll be able to find people to test new products, to become an ambassador to your brand – spreading great reviews of your service far and wide – or as affiliates who will help you to market your product or service.
A Tool for Learning and Engagement
I may be repeating myself a little here, but it’s worth repeating.
Use your Facebook group page to engage with your audience, and learn what they like and what they don’t.
There is so much valuable information within your Facebook group page that can save you time and money testing and re-testing.
Heck, they’ll even tell you exactly what they want next and what they’re missing (which you can, and should, capitalize on.)
Engage, ask questions, and pay attention to what your audience is saying. Pay attention to what they want, what they need, and what they think is missing in the marketplace.
Just Another Revenue Stream
Are you creating products and services consistently?
If you have a large Facebook group, you can sell directly to those in your group.
Or give coupons and deals on other existing services.
Again, be creative – it’s a group of people who trust you, appreciate you, and may even be(come) rabid fans.
Facebook Group Tips and Best Practices
So you’ve created a Facebook group, but now what?
Below is a compilation of great tips for managing your Facebook group.
Have a Code of Conduct
Discussions are good; arguments are not. Neither is name-calling.
The truth about the internet is that there are many keyboard bullies and many very opinionated people (about topics not concerning your brand.)
And people will drag that everywhere.
Including their group discussions.
If you’ve joined a Facebook group before, you’ve probably read (or at least glanced through) their code of conduct. Most groups tend to avoid polarizing discussions (religion, politics), say “no name-calling,” and they often have a Facebook group moderator to keep the peace (and suspend people if they must.)
You don’t want any of your fans turned off by one or two people trying to pick fights and call names.
And if you don’t set a precedent from the start and moderate it, it’s bound to happen, eventually.
Keep Everyone Up to Speed on Your Business
Information, information, information.
If you’re giving people in your group breaking news and information on upcoming products, new services, or anything with your brand, they’ll love you for the information and the surrounding discussion.
Don’t Forget the Welcome Posts
It seems small, but everyone loves seeing their names mentioned. So depending on your size, do a welcome post to welcome all the new members over a certain period.
Make that judgment based on the size of your group and the frequency that new members join.
It could be each week or every two weeks, but I wouldn’t go much longer than that.
Timing Matters on Your Posts
Just like with Facebook marketing, there are better times to post. So get ahead of it, create posts, and schedule for the times your audience is most interactive.
Consistency is Key
Just like with social media marketing of any kind, your Facebook group seeks consistency.
If you usually come in and chat on Wednesday nights at 7 pm, and then you skip them for Thursday’s or Friday’s without reason and with no consistency, you’ll lose some of your fans.
They look forward to hearing from you at specific times, so make sure you’re there for them.
Schedule posts or even Q&A’s for specific times and remain consistent.
Be Original, Be Creative
If you just post the same stuff in your group that you put on your Facebook page, why do people have to go to your group and discuss?
Create unique content, have fun conversations (that you’re not having elsewhere), show behind-the-scenes stuff, and announce things first within your group.
People will come back for the unique content and insider information and discussion they get.
Make Them Feel Special
You want your group to love you more and more each day?
Give them unique and special gifts. Maybe give your group a coupon code for a new product that only they get, or give them a unique holiday code.
Anything to make them feel special for being a part of your tribe.
Keep Your List Clean
Just like an email marketing list, you should whittle down your list to what you need. There’s no sense in having people who don’t contribute and/or joined for the wrong reasons and add nothing to the group.
Create a Questionnaire to Keep Out the ‘Bots
Have a specialized questionnaire meant to keep out those who really have no reason to be there (and won’t add meaningful discussion).
If you’ve joined a group before, you’ve probably seen this when you apply to be a part.
This will stop poor discussions, ads coming from bots, or people just joining to leverage your group to push people to their site or product. Not keeping these people or ‘bots out will damage your group and have your customers running for the hills.
You Need a Facebook Group Moderator
You can be your Facebook group moderator, or you can have someone else be (ideally, someone who takes part and spends a lot of time in your group already).
I recommend the latter. In my experience, running a business is enough; having to find time to moderate is just another thing to add to your plate.
However, make sure you are moderating one way or another; if discussions are out of control, your audience will leave faster than you can say, “please…wait!”
Invite Your Followers from Other Platforms
Or even a Ticktock or Pinterest following?
If it makes sense, invite them to join your group.
Go “Facebook Live”
Do you go live on Facebook?
Think about going live for your audience. Facebook live is growing like gangbusters, and people love the rawness of live video even vs. traditional video.
Think about giving your audience a tour of your facilities.
At an awards show? Go live.
Want your fans to meet your employees? Do interviews once a week.
Find ways to be creative and have fun with your Facebook group.
Show Off Your Incredible Personality
Last but not least, show your audience your (brand) personality. Having an outstanding personality can drive someone from client to rabid fan.
Do everything above to keep it a good, informational, clean group, and add your personality to make it unique and fun.
People will come back to see what else you (and your other fans) have to say, discuss, and any news you all may have.
Have Fun with Your New Facebook Group
So whether you were curious about how Facebook groups could help your business, or you wanted to start one, just didn’t have the time to dig in yourself (owning a business is a lot of work), you’ve come to the right place.
Go back through the article as we go through the benefits of having a Facebook group, setting one up, and Facebook group tips and tricks to engage your audience and build a group of rabid fans.
Hopefully, by the end of the article, you have all you need to build your fantastic group today.
And then, have fun with it!
And if you have any questions or comments, leave them in the comments section below, and we’ll respond!
Thanks for reading!