What kind of digital marketing website would be complete without an article focused on Facebook statistics?
Well, a lot, apparently.
But we’re not one of them.
We started with our article on YouTube statistics, and now we are going forward with Facebook statistics. What could be next? Instagram statistics? You’ll have to tune in to find out (or join our email list).
But fear not, because while most stats articles are a snooze-fest, we’re a rock ’em sock ’em downright hoot of an article (the proof will be in the puddin’, as they say).
We bring the fun with our statistics articles (right? right?)
Well, okay, we try anyway.
Well, I had a good time writing it, and my goal with anything I write is to make it enjoyable for you, our dear readers.
So please read below for a somewhat randomized, fun, definitely interesting, and surprising article on the social media platform that’s so well known that you didn’t even know there were things that you didn’t know about it.
That was a mouthful…
And if you don’t enjoy yourself just a little, we can’t call ourselves Digital Marketing Tools.
Let us know below what you think, if you enjoyed it, and if there’s anything else you want to read about when it comes to marketing.
Enjoy the article!
A Brief History of Facebook
Facemash…errr…TheFacebook. Err, what I meant was, Facebook technically started in 2003.
As you may have guessed, it started as Facemash, technically Facebook’s predecessor.
To be clear, Facemash was Facebook’s predecessor. However, the Harvard administration shut the project down and charged Mark Zuckerberg with a breach of security and violating individual privacy.
However, as you know by now, that didn’t stop him. Because on February 4th, 2004, TheFacebook launched. Again, founded by Mark Zuckerberg (this time with fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.)
Initially limited to Harvard students, it eventually expanded to other local colleges, then to most colleges in the United States and Canada, followed by most corporations. And finally, in September 2006, to anyone with a valid email address (assuming they were 13 or older.)
And now for our rapid-fire section of Facebook statistics:
- September 2005, TheFacebook became the household name we know and love today – Facebook.
- Sensing the oncoming takeover of mobile devices, Facebook went mobile.
- Facebook opened the Facebook Marketplace in May of 2007, letting users sell products and services.
- Also, understanding the direction our future would go, Facebook launched video.
- 2007 was a big year, as they opened up the floodgates for developers too – allowing them to create their applications and games for Facebook with their Application Developer platform.
- Facebook reached 58 million members in December 2007.
- The fan-favorite Farmville was released in June 2009, growing to 10 million daily active users by August.
- In December 2009, Facebook became the most popular social platform globally, reaching 350 million registered users and 132 unique monthly users.
- It’s July 2010, and Facebook has now reached over 500 million users.
- In April 2012, Facebook acquired Instagram for a cool $1 billion.
- One month later, in May, Facebook went public.
- Facebook acquired the phone messaging app WhatsApp in February 2014.
- Facebook begins researching AI in Paris in June of 2015.
- In July of 2016, Facebook announces that Facebook Messenger has over 1 billion users per month.
Fun Facebook Statistics Part 1
A Face Book is a web directory round at many American universities that comprises individuals’ photographs and names – typically distributed by university administrations to help students get to know each other.
And this is where the name we all know and love, Facebook, came from.
Facebook Demographics and User Statistics
I scream, you scream, we all scream for…Facebook?
Well, it doesn’t rhyme, but I think it’s almost safe to say that Facebook is more popular than ice cream, no?
Yes, even Cookies ‘n Cream (sad face).
But the truth is, everyone I know is on Facebook. And I bet it’s not much different for you?
- More than 2.74 billion people are monthly active users (MAUs) on Facebook as of October 2020.
- Of those, over 1 billion are mobile-only users.
- Now you know what MAU’s are, let’s dive into DAU’s (Daily Active Users) – worldwide, there are 1.82 billion DAUs as of September 2020.
- 88% of Facebook users use it to keep in touch with friends and family
- 33% use it for entertainment.
- 23% to get news.
- 17% to follow brands or companies.
- And 11% to strengthen their professional network.
- We’ll leave you with a big one: 26.3% of the worldwide online population use Facebook.
Facebook Usage Statistics
Many would just add the usage statistics to the Facebook demographic statistics. But not us. Not today.
- Over 200 million people worldwide use Facebook Lite.
- What’s Facebook lite, you ask? It’s an app for developing countries’ slow internet connection.
- It’s estimated that there are 81 million fake profiles on Facebook.
- While Google and YouTube enjoy the no’s 1 and 2 spots online, Facebook accounts for 22% of the internet time American’s spend on mobile. While Google and YouTube only account for 11%. Combined. Take that Google and YouTube.
- Four million likes are generated per minute.
- One hundred million hours of video watch time…per day.
- While 250 billion photos have been uploaded.
- And if you’re like me, you just did that math in your head, but in case you didn’t, that’s 350 million photos per day.
- Facebook has a data warehouse called Hive (side note: if you’ve watched Marvel’s Agents of Shield, this isn’t great news), which stores over 300 petabytes of data, and it generates over four new petabytes of data per day.
- And if you’re anything like me, you’re wondering what the heck a petabyte is. Yowza.
Fun With Facebook Statistics Part 2
Did you know: While Mark Zuckerberg took plenty of computer science classes, he majored in Psychology.
Why is this interesting? Because if you think about the foundation that Facebook is based on and what makes it “addictive,” it’s all very psychological.
Why do you keep going back? Might it have something to do with likes, pokes, comments, responses, and other playful things that get added from time to time?
Facebook Marketing Statistics
The part you’ve all been waiting for.
You can’t fool us; we’re Digital Marketing Tools, after all. We know you’ve all been waiting for us to talk about Facebook marketing statistics with bated breath.
Because we all love Facebook marketing, am I right?
But why is it so important? Especially when it seems everyone is on Facebook?
It’s true, Facebook is the de-facto go-to for marketing, but that is becoming less-and-less so.
As we discuss in our Facebook marketing article, it’s always important to know your demographic, understand who’s coming, who’s going, and which social media niches are trending in your demo.
So, without further ado, here are some Facebook marketing statistics to help you make some tough decisions.
- The fastest-growing group on Facebook? Those 65 years and older. Their usage increased by almost 40% in 2019.
- All of this while Millennials and Baby-Boomers increased by just 2% in 2019.
- And while Gen Xers Facebook usage actually reduced.
- Half (51%) of the American teen population is on Facebook, but that’s down from 71% in 2015.
- YouTube, Instagram, and Snapchat seem to be the culprit, as they come in at 85%, 72%, and 69%, respectively.
- But, vital for you marketers, of those “high-income earners” out there, 74% are Facebook users.
- Also important, that figure has remained mostly unchanged since 2018, showing a steady platform.
- The majority of Facebook users (as well as Instagram and Snapchat) still visit that site daily, with 51% visiting several times a day.
- What are the highest traffic times, you ask? Mid-day Wednesday and Thursday.
- Facebook ad revenue is up 22% year-over-year based on Q3 of 2020 data (significant because, well – 2020).
- Tremendous Facebook growth is happening in developing countries, where they believe Facebook will gain more than 250 million users by 2023.
- Facebook is the third-most visited website, behind Google and YouTube, in the world.
- Facebook, WhatsApp, and Instagram, all in the top 10 most downloaded apps in the Apple App Store.
- Through social media, brand engagement is significant for Gen Zers and Millennials, who spend more time on social media platforms. For them, building connections online is second nature – and building brand connections is no exception.
- Oh, speaking of brand pages, there are over 60 million active business pages on Facebook.
- Along those same lines, 60% of Gen Zers wish they could communicate with more brands through messaging (Facebook messaging is a great way to do this.)
- The average cost of Facebook Ads decreased in 2019 by 6%.
- Very interestingly, over the same period, overall Facebook Ad impressions increased by 37%.
- Desktop or mobile? Only 6% of Facebook’s ad revenue comes from desktop users.
- This means Facebook continues to be mobile-dominant – a whopping 94% of its ad revenue comes from mobile.
- As you know, video is king, and knowing Facebook is mobile-dominant, it should come as no surprise that mobile-friendly ads generate higher engagement.
- And don’t forget those captions; over 85% of Facebook videos get watched without sound.
- Don’t forget about the live-streams – Facebook Live videos generate more engagement than pre-recorded videos, and that is a trend that isn’t going to stop.
- I’ll leave you with one last tidbit if you are using Facebook for marketing – adding a call to action (CTA) can up your click-through-rate (CTR) by almost 3%. So add that button!
Fun with Facebook Statistics Part 3
Remember the days when parents were busting their kids doing bad things on Facebook?
83% of parents are friends with their kids on Facebook.
Maybe kids have learned? Or perhaps it’s the parents who’ve learned…
Facebook Marketplace Statistics
- After the company saw success of thousands of unofficial buy-and-sell groups, Facebook Marketplace began in 2016, but was initially known as nothing more than a Craigslist alternative.
- Previously known as a peer-to-peer shopping marketplace, Facebook Marketplace started including merchant selling in 2018, calling it their Merchant Commerce Feature.
- While Amazon is the king in this space, with them being so big, and things being so…weird, many brands are searching out other options, and Facebook Marketplace falls squarely in their sites.
- Additionally, while being trusted, Facebook currently offers low selling fees, and has the potential, with their user data, to make shopping highly personalized.
- And, of course, just like any advertising on Facebook, they make it easy to create ads for your Marketplace, or boost your listings.
Facebook Messenger Statistics
- Did you know that the Facebook Messenger app is the second most downloaded app in the world? True story – with 700 million downloads in 2019.
- It’s also the second most used messaging app in the world, behind only WhatsApp.
- 8 billion messages are exchanged in messenger daily.
- 64% of Facebook users are also on Facebook Messenger.
- Here’s one for you marketers – over 20 billion messages are exchanged every month between businesses and customers.
- While 40 million businesses are on Facebook Messenger.
- We’ll leave you with a fun one – there are 25,000 GIFs sent per minute on messenger.
The Bright Future of Facebook
As you can imagine, even with the other social media platforms up and coming, Facebook is going nowhere but up.
In many ways, they are leading the charge for the future of social media and, with it, social media marketing.
With video, all-in-one private messaging (unifying WhatsApp, Instagram, and Facebook), virtual reality (VR), and augmented reality (AR) taking a front seat in their future plans.
You can read all about that and more in our Facebook marketing article.
The key takeaway for the future of Facebook:
Don’t shy away from Facebook for your marketing needs.
There may be up-and-comers trying to dethrone Facebook, but they’re the reigning champ, and they’re not going down without a fight.
Given their track record and their big plans – I’d put my money on Facebook.
Our Fun Facebook Statistics Article is Coming to a Close
It’s been a long time since Facebook seemingly changed the world as we know it.
It’s a bold statement, but I stand behind it.
Where would we be without Facebook?
Would there even be social media?
Okay, I’m sure there would be, but it would be a wildly different landscape than we see today.
In the same way that Facebook is leading the social media charge into the future, they led the charge throughout our (brief) social media and social media marketing history.
Hopefully, our article on Facebook statistics helped you to see how much a giant Facebook really is.
And, we hope there are some stats in there for you to win arguments with friends about which social media platform is the best (because, yeah, that’s what we all sit around and argue about, right?)
But in all seriousness, we do hope you found some excellent information here for your needs and that it was entertaining, if even just a little.
Let us know what you think, ask us any questions, or let us know what else you want us to write about in the comments section below.
From those of us at Digital Marketing Tools to you and your families, we hope you have a great holiday season.