If you’re even a little involved in corporate America, you likely use LinkedIn.
It’s a different beast than all the other social media platforms, as it’s geared much more to the professional.
It’s not a platform that you go on to share photos of your vacation, to tell everyone how you feel about something going on in the world, or to share pictures of your new puppy (as cute as it probably is).
What LinkedIn is, however, is the ultimate professional network.
If you’re a business owner, you can use it to build your brand, gain an audience, or even recruit your next CEO.
If you’re just starting your side-hustle, you can use it to build your brand and get your business off the ground.
If you’re looking for job opportunities, you can use it to connect with others and find your ideal job.
It’s become the leading platform for most business professionals…on the planet.
But how did LinkedIn get here? How did it become the world’s largest and most used professional network?
How many businesses utilize it? How many people?
We’re going to dig into that (and more) as we start with the history of LinkedIn and take a ride through the future of LinkedIn.
Read on, my faithful readers, as Digital Marketing Tools brings you an article on LinkedIn statistics. We’re going to hit you with so many LinkedIn stats it’ll make your head spin.
And who knows, you may just learn some pretty cool stuff, too.
A LinkedIn History
To tell the full story of LinkedIn, we have to start at the beginning. And to tell a LinkedIn history we have to go all the way back to 2002.
Just as Google started in a garage, and Facebook started in a dorm room, so LinkedIn started in the living room of Reid Hoffman in 2002. Reid Hoffman had a proven track record by being on the board of Google, eBay, and PayPal, so he knew a thing or two about launching a company like LinkedIn — and it doesn’t take me telling you it was successful for you to know it was.
LinkedIn officially launched in May 2003, making it older than even Facebook, often thought of as the first major social media platform.
Even when it launched, the mission of LinkedIn was to connect the world’s professionals, helping to make them more successful and more productive.
In 2004, LinkedIn took the significant step of allowing users to upload their address book and giving them the ability to invite colleagues and create groups and communities.
At the start of 2006, LinkedIn had over 5 million members and launched a way to track your career, past and present, with public profiles. 2006 was also the first year that LinkedIn recorded a profit.
Just one year later, LinkedIn had grown to over 17 million users, and in 2008, as it opened its doors to other countries (UK, Spain, and Franch) – 33 million users were on board.
Let’s go through the number of members for the next few years to give you an idea of its growth…
- 2009 – 55 million.
- 2010 – 85 million.
- 2011 – 135 million.
- 2012 – 186 million.
- 2013 – 225 million.
- And so on…
And by now, you’re probably a LinkedIn user yourself — or I sure hope you are.
It’s not only a great way to grow your business connections (and potentially get you that shiny new office you want), but It’s now a great learning platform as well.
But, more on that later.
Because it’s time to jump into the meat and potatoes of this article — some tantalizing LinkedIn statistics for you to chew on.
LinkedIn User Stats
LinkedIn isn’t the largest of the social networks (that belongs to Facebook), but it has a much more niche group of business professionals, so its 722 million members is still worthwhile. And, of note, it’s the most trusted social network in the US — 73% of social media users think LinkedIn protects their privacy and data, whereas just 53% believe that Facebook does the same.
Here are some more user statistics:
- While it has 722 million members, LinkedIn has 310 million monthly active users.
- 43% of LinkedIn users are women, while 57% are men.
- 27% of adults use LinkedIn.
- Almost 60% of all LinkedIn users are between the ages of 25 and 34 (an influential age group for starting and growing their careers.)
- Followed by the 18 to 24 age group, at 21%.
- 60% of people with a household income of $100,000 and more use LinkedIn.
- And 50% of people with a household income between $80,000 and $100,000 use it.
- Just round it out, 41% of millionaires use LinkedIn.
- LinkedIn users are in over 200 countries.
- And while the US is LinkedIn’s biggest market, 76% of LinkedIn users are outside the US. The top countries break out a little like this:
- US — 171 million.
- India — 69 million.
- China — 51 million.
- Brazil — 45 million.
- Great Britain — 29 million.
- Of those, the UK and India are the fastest-growing.
- And most LinkedIn users are located in Europe, with over 206 million users.
- And Canada has the highest percentage of users, with over 27% of all internet users using LinkedIn each month.
Fun with LinkedIn Stats Part 1
Did you know that LinkedIn is a Microsoft company? Microsoft acquired LinkedIn for $26.2 billion in 2016. There is tremendous upside for you with this acquisition (read more about it in our article on LinkedIn Marketing).
If you want to stand out on your LinkedIn profile, you may want to know the top skill on LinkedIn – Creativity.
LinkedIn Usage Stats
While 2020 is a year not many of us will look back on with much pleasure, some companies won’t look back on it with such disdain.
As you can imagine, LinkedIn is one of those companies.
Note: Some of our usage statistics are below, in the LinkedIn marketing statistics section.
- Did you know that LinkedIn introduced live streams in 2019? Well, it increased 437% in 2020…
- There are 2 million posts published every day on LinkedIn.
- While content creation increased 60% in 2020.
- Mobile accounts for 57% of LinkedIn traffic.
- Images get double the engagement of non-image posts.
- And video (unsurprisingly) remains the most re-shared form of content – it’s 20 times more likely than non-video posts.
- The average LinkedIn user spends just under 7 minutes on the platform.
- Thirty thousand companies use LinkedIn to recruit.
- And they post over 3 million jobs per month.
- Which don’t take long to get filled because there are over 190 million US workers LinkedIn profiles.
- More than 75% of people who change their jobs use LinkedIn to help make this decision.
LinkedIn Marketing Statistics
You know we had to get to LinkedIn Marketing and LinkedIn Business statistics, or we wouldn’t be called Digital Marketing Tools.
As we touched on, 2020 has turned us into a virtual world – and 81% of talent professionals say that virtual recruiting will continue well into our future – outlasting COVID – 19.
In other words, the virtual-ness and growing popularity of LinkedIn just may be here to stay…
Here are some reasons you want to have LinkedIn marketing and LinkedIn for your business.
- Fifty-five million companies are on LinkedIn.
- The average CEO has 930 connections.
- More than 50% of US marketers will use LinkedIn this year.
- 91% of marketers use LinkedIn as the number one platform to access professional content.
- More than 95% of Business to Business (B2B) content marketers use LinkedIn for organic social media marketing.
- The longer the posts, the better the results – long-form content (around 2000 words) performed better and received more engagement than short-form content.
- While LinkedIn ads are used by 80% of content marketers.
- Employees are 14 times more likely to share content from their employers on LinkedIn than other content.
- And employees account for 30% of a company’s engagement on LinkedIn.
- Posting regularly, at least weekly, on LinkedIn shows double the engagement rate for companies – yet only 3 million LinkedIn users share content weekly.
- Ninety million senior-level influencers are on the platform, while there are 63 million decision-makers.
Fun with LinkedIn Stats Part 2
We’ve got a few of them to give you here, so in no particular order:
- There are 100 million job applications put on LinkedIn every month.
- When you’re filling out your profile, avoid the word specialize — it’s the most overused LinkedIn profile word.
- Followed closely by Experienced, skilled, leadership, passionate, expert, motivated, creative, strategic, and focused (respectively).
- And last but not least, do you know the top company on LinkedIn with almost 15 million followers? Ted Conferences.
The Future of LinkedIn
Not that there was ever any doubt of the future of LinkedIn, but with the notable increase in stats in 2020, LinkedIn’s future is just getting brighter.
It’s not only one of the best tools for businesses, for marketing and recruitment. And it’s not only one of the best tools for individuals looking for employment. It’s also becoming one of the most sought after learning platforms, especially with the continued integration with Microsoft.
And that’s not even considering that it’s the number one platform for professional social media posts.
Sure, its numbers aren’t up there with the likes of Facebook, YouTube, and Instagram, but the niche is much more refined.
It’s a specific social media tool for a specific cause.
And whether you run a business, you’re looking for a magnificent pool of potential hires, or you just want to have an impressive network, you should put in some time on LinkedIn.
For more about the future of LinkedIn, check out our article on LinkedIn Marketing.
That’s All on LinkedIn Statistics, Folks
We hope you enjoyed our article on LinkedIn statistics.
Just looking at the LinkedIn stats, it’s the place to be for business professionals and businesses alike.
The increase in usage in 2020 is nothing short of breathtaking, and it’s showing no signs of slowing down. Not that it needed the boost, but this seems to be where our professional world is heading for the foreseeable future.
Working from home, networking from home, and marketing from home – all point to the signs of LinkedIn growing exponentially within the business and professional community.
And when we update this LinkedIn stats article for 2022…I wonder what kind of increases we will see?
What do you think? Will we see another massive jump in LinkedIn usage stats?
Lets us know what you think in the comment section below.