Everything You Need to Know About Pinterest Marketing (And More!)

Everything You Need to Know About Pinterest Marketing (And More!)
Jay Gross

pinterest logo in the sand with an ocean in the background

What if I told you that Pinterest is a goldmine for social media marketers?

What if I told you that Pinterest has made some businesses. I’m not talkin’ gotten them a few clients. I’m talkin’ turned their side-hustle into a full-blown business powerhouse.

And what if I told you that you could do it too?

Would you be interested?

I’ll be honest with you. A few years ago, I didn’t think anything of Pinterest. Sure, okay, okay, I used to it find wardrobe accessories that I liked. I used it for recipes. And I used it for my home decor ideas (I can thank Pinterest for falsely allowing people to think that I was an excellent interior decorator.)

And other than that, I didn’t think much of it.

Even as I was taking classes, workshops, and reading any book I could on content marketing and social media marketing specifically.

Because all eyes have always been on Facebook, Instagram, LinkedIn, and Twitter…but Pinterest?

Fahgettaboudit.

But oh boy, was I wrong.

And if you’re thinking along those lines, then so are you (sorry, my friends).

Because if you have any visual aspect to your business, whether it’s photography or graphics, or home interior design, or baking cakes – then Pinterest is for you!

Read on to discover how marketing on Pinterest could be for you, Pinterest marketing tools and tips, Pinterest hashtags, what to pin, and much, much more, as we take a deep dive into Pinterest marketing.

What is Pinterest Marketing?

pinterest banner hanging from building outside new york stock exchange

Since its launch in 2009, Pinterest has quickly become one of the most popular social networks, with over 70 million users as of September 2014. More importantly, it’s a social network that small businesses, as well as individuals, can use to their advantage because of the unique marketing opportunities available on the site.

But wait, you already know what Pinterest is, and you want to know more about marketing on Pinterest.

So let’s try this again, with a little bit of a social media marketing muscle thrown in for good measure.

Since its inception in 2009, Pinterest has emerged as one of the most powerful social networks for entrepreneurs and small business owners.

Following the trends, posting content that resonates with others, and, most importantly, taking action are some Pinterest marketing tips (more below) that you need to know if you want to get the most out of your pins and continue to interest your followers.

But know this – if you have a visual component to your product or service at all (or can even create a visual component), then Pinterest could be a massive boon for your business.

As we now know, with the likes of Facebook marketingInstagram marketing, and (of course) YouTube marketing, a visual component in your social media marketing dominates.

And, lucky for you, Pinterest is all about the visual.

Do you have a visual component to your business? Can you have one?

If so, you should think about brainstorming up a Pinterest marketing strategy.

Lucky for you, we go through that below, as well.

Why Should You Be Marketing on Pinterest?

The beauty of Pinterest is how it differs from other social media sites.

Pinterest is a visually-oriented social media site with a focus on shopping.

And unlike other social media platforms (Facebook, Twitter, etc.), Pinterest is a venue for businesses to promote products and services to people who are already interested in that type of business. That is, while on Facebook, you might post about your cat and hope to attract people who love cats, on Pinterest, you might post about your cat and hope to attract people who love cats and would like to buy a cat-related product.

Pinterest marketing is a great way to get the word out about a product or service, and even to build community engagement with your brand.

So a Pinterest marketing strategy can be beneficial, but it can also be fun.

And – it’s easy to get started.

Here are a few things to know before we get to the Pinterest marketing strategy.

Pinterest Demographics

As with any social media strategy, you better know your audience.

So who’s on Pinterest?

Here are a few stats to help you out:

So that should give you a good starting point.

But as Pinterest grows, more different age groups, more men, and more from other countries are partaking in the experience.

So if your ideal customer avatar (ICA) isn’t as high as you’d like it to be, don’t fret – there’s a good chance it’s growing too, and now may be the perfect time to jump in.

Pinterest Categories

As you hop on the platform, you’ll notice it’s organized by Pinterest categories.

Don’t worry, there are plenty, and you shouldn’t have a problem finding yours.

But certain categories propel people to turn to Pinterest before anything else. And if you’re in one of those categories, it may be time to jump in now.

Here are some top categories on Pinterest:

  • Travel
  • Health and Wellness
  • “Do it yourself” home renovation projects
  • Women’s style
  • Beauty
  • Home decor
  • Food and Drink
  • Motivational quotes
  • Quotes
  • Crafts
  • Humor
  • Technology

Don’t get distraught if yours isn’t there; there are still plenty of categories to choose from, many of which still get significant traffic, or just the right kind of traffic.

A few other things you should know…

Just What in the Heck are Pinterest Pins?

When you hear the term pin, it’s essentially the same thing as a post on other social media platforms.

Pin is the terminology for a photo that you pin to your Pinterest account.

You just select a photo from your computer or enter a link where the image resides.

Once you pin a photo, give it an appropriate title, and then add it to your Pinterest board…

What is a Pinterest Board?

A board is a way to sort your content based on particular interests (or, think specific keywords or products in Pinterest business terminology 😀).

You create boards based on separate interests, and include pins to the specific boards they’re related to.

And that’s about it!

And now on to your Pinterest marketing strategy!

What’s Your Pinterest Marketing Strategy?

Pinterest in search engine on a computer screen

It may be hard to believe, but Pinterest is one of the most versatile social media platforms around. As a useful marketing tool, Pinterest can help you grow your brand and reach an audience you never dreamed of reaching.

And the best part? It doesn’t take a lot of time or effort, just a little creativity and imagination.

Here are some Pinterest marketing strategies that work.

Build Your Pinterest Business Profile

Just like with any social media business profile, step one is to set up an account. And step two is to brand that account.

For starters – make sure you don’t just set up any old business account for your business. Make sure you set up a Pinterest Business account. There is a difference.

Below, we have 5 steps to building your perfect Pinterest business profile.

1. Choose Your Pinterest Business Cover Board

Pinterest allows you to choose a “main” cover board, and it shows pins from said board at the top of your Pinterest profile. The pins aren’t clickable, but there is a link to that board in the cover design corner.

Use this space to create a business board that has company pictures, products, services, articles, infographics about your business, and any designs from your company.

It’s a great way to brand your Pinterest business page and get people noticing your business right away.

2. Choose Your Favorite Showcase Boards

You are also able to choose your showcase boards, which appear just below your profile. These should be your favorite boards that feature something to do with your business.

3. Brand Your Board Covers

Branding is essential in business. We’re not just talking about your logo, but your brand colors and your brand personality.

Try to make your board covers match your brand in some way. It doesn’t always have to be your logo, but use it as a fun opportunity to bring out your brand colors and personality differently.

4. Write Your Pinterest Business Bio

I’m sure you have bios on other social media platforms, and typically they can remain relatively similar across all platforms.

So if you do, just copy and paste, maybe changing a few things around.

If you don’t have a bio, then there’s no better time to write one than the present and get it out to all of your social media platforms.

Remember, use keywords that you want your ideal customers to be searching for, which will catch their eye and make them look deeper into you and your business.

5. Smile! Upload Your Best Profile Photo

child smiling while full of different color paint

Image by Prashant Sharma from Pixabay

This doesn’t necessarily mean a photo of you, specifically, but it could.

Are you the face of your brand? Then you may consider getting a professional photo (maybe you already have one) to use. Otherwise, you can use your brand logo in this spot.

Brainstorm Your Content Marketing Strategy

What are you going to put on Pinterest?

What types of boards are you going to create? One for every product or service?

How often are you going to post?

How often will you curate vs. create?

One thing is for sure; you should consistently show pictures of your products or service, pictures people will like and may want them to learn more.

And you should be clever and fun.

Start thinking about your overall strategy, and make sure to think about how often you’re going to post.

And then, stick to it.

Get to Know Your Community

On LinkedIn, it’s essential to go back-and-forth with your network. On Medium.com, it’s essential to engage and compliment fellow writers. And, you guessed it, on Pinterest, it’s essential to join others’ group boards (look for people who may be prominent in your niche) and to invite other users to join your boards.

It’s important not just to join, but to remain active, just like pinning. But be sure not only to advertise your business; just like other social platforms, people will tire of that quickly.

So be sure to have fun, curate, and create fun pins as well.

But also, don’t forget to promote your business – that’s important as well. Just don’t overdo it.

Keywords are Still Relevant on Pinterest

Yes, search engine optimization (SEO) is still a thing on Pinterest.

Whatever keywords you’re trying to get noticed (think: what word(s) is your ideal customer searching for), you want to include them wherever you can.

The most obvious places are:

  • Your pins. Include your keyword in the title and the description of your pins if possible.
  • Your boards. Whatever keyword that board is pertaining to, make sure you have it somewhere within the title. Board titles can still be fun; you may just have to get creative.
  • Your profile. Don’t forget to fill your profile with your keywords as well.

Note: Don’t keyword stuff your content. That’s always a no-no, and Google will penalize you. Make sure your writing makes sense.

Take Action and Pin (And Much More)

Continuously pin and continually share content (many times, sharing once a week just doesn’t quite cut it). Be active in the communities. And create new boards.

Just get out there and be a Pinterest superstar.

But, if you’re not ready to spend hours per day there, there’s more information about some help for scheduling, planning, and engaging with other Pinsters (and more) in the Pinterest tips and tools sections below.

Pinterest Marketing Tips to Get Noticed

woman taking off her glasses and noticing you

Because we know it can be challenging to head down a new path of marketing, and you’re probably already marketing on multiple other platforms too.

Where will you find the time? How will you stand out?

We’ve been there. So we wanted to throw out a few tips to help you navigate and succeed in your new Pinterest marketing world.

Should You Use Pinterest Hashtags?

Ahhh, the Pinterest hashtag debate.

Should you? Shouldn’t you?

I don’t even know if the great hashtag debate is resolved or still unknown on Pinterest.

But I do know this:

You can post hashtags, and while they can get cut off, they aren’t obvious, and nobody seems to know how well they work; but since you can post them, I would just post them.

It’s a good rule of thumb on any social media channel. If you can post a few hashtags, post a few hashtags to help promote your post, or in this case, pins.

Pins

You know what pins are, but what types of things should you pin? Here are a few ideas to get you started: 

  • Blog post graphics.
  • Lead generation graphics.
  • Product pins.
  • Infographic pins.

Just think anything visual, even use Canva (mentioned in Pinterest marketing tools) to put quotes to a good image and posting that. Just think about what would work for your business, and start creating.

I found it very helpful to look around Pinterest and see what others do that gets noticed.

Pinterest Schedulers

Social media schedulers are a must when it comes to marketing help. You can spend an hour over the weekend linking up your posts and scheduling them out for the week.

Many have a social media calendar, some help you with analytics, some even have an all-in-one social media inbox to respond to all comments and questions from one place (rather than jumping about from platform to platform.)

Do some digging and find the best scheduler that works for you.

Join the Pinterest Community

I already addressed it above, but don’t forget to join the community and become active.

Comment on other pins you like, join board groups, and promote others as well. Social media is a very friendly place (vs. competitive) in that the communities all seem to help one another out.

Be a helper.

Respond and Engage

Don’t just join the community and never return. Set aside a little time each week (or even each day) to engage with your community. Engage with your branded boards and other boards you have joined or enjoy.

Who knows, you may just enjoy yourself.

Pinterest Tools to Help Your Journey

Tools are the name of the game. If you’re going to make a splash in social media marketing today…well, you don’t need tools, but boy, will they help you out and save you tons of time.

We’re not going to go through all the tools today (that would take us all day and night), but just listing a few to whet your appetite. You can continue researching from here if you so choose.

Just remember, there are tools for just about everything, unfortunately, many of them you have to pay for (though not all of them…).

  • Social media scheduler and automation tool – There are all kinds of social media tools out there that can also help you with Pinterest. Check into schedulers such as Buffer or Hootsuite, or lesser-known schedulers such as Publer. Note: many schedulers also do plenty of other things, like analytics. Regardless of which other tools you use, I highly recommend you have a social media scheduler (or two…I have three!) in your back pocket.
  • Social media analyzer – Many scheduling tools will also do this, but it’s a great all in one platform to analyze your Pinterest posts, see which ones connect with your audience, and which don’t. This helps you with your strategy going forward.
  • Tailwind – A specific mention because Tailwind is an all-in-one Pinterest marketing tool. It can help you with content discovery, Pin scheduling, and analytics. But that’s not all, it can team you up with like-minded Pinners, and it has a SmartLoop feature to reshare top Pins to drive more traffic. But, just know this is a Pinterest specific tool.
  • Canva – Canva is an inexpensive (or free) online graphic designer tool. You can produce high-quality photos for any of your social media platforms, including Pinterest. You can also create images for your articles and much, much more. There are alternatives, such as Pixteller.
  • PinGroupie – So I’ve mentioned joining Pinterest group boards, but how do you find some of the best to join? I introduce you to PinGroupie; just plug in the categories you are looking at, and it’ll do the rest, pointing you in the direction of the top boards in the categories you want.
  • MiloTree – A cool little tool that will help drive traffic from your WordPress site to your Pinterest account.
  • Page2Images – This neat tool allows you to take snapshots of any browser page and pin it on Pinterest.

And that’s just a few of them. Not many tools are necessary, but they could be, depending on what you’re strategy is.

Take a look at these tools, search around for more, and see which ones can help you grow your Pinterest business page to all start status.

Pinterest Marketing IS for You

man with american flag hat and glasses on 4th of July

Photo by Heidi Walley on Unsplash

Do you have a business that could capitalize on images in any fashion?

Are you social media marketing but not finding your perfect platform?

Would it help to add another platform, which could possibly even become your go-to social media marketing platform?

Then read through our Pinterest marketing guide and get going. What’s stopping you?

It’s easy enough, and you’ll find everything you need to know about Pinterest marketing strategy, and tools to help you get going, so you can get out there and pin some of your favorite photos that will drive people to your business.

Don’t think of Pinterest as just a platform to find recipes and help with your interior decorating needs (like me) – instead, get out there and take full advantage of the platform to market your business.

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