Social media has officially taken over the world.
I don’t know what else to do about it. I don’t think there’s anything we can do.
It’s seemingly the only way to keep in touch with our friends, family, and colleagues.
So we may as well accept our fate.
We’re doomed to be slaves to the social media phenomenon. Doomed to be addicted to our screens and searching for content. Anxiously waiting for the ding of a “like” or the glory of a “share.”
Or, in this case, that sweet feeling of a “re-tweet” or the happiness of another Twitter follower.
But social media isn’t all bad. In fact, social media is also changing the way we do business and how we interact with the world.
And Twitter, the social media platform everyone wrote off, is a surprisingly big player in the social media marketing game.
And so we’re back with another crazy stats article, this time it’s all about Twitter.
In this post, we’ll break down a few interesting Twitter demographics, including age, gender, and follower count breakdowns. We’ll also explore how people spend time on the site, what kind of content is getting the most traction, and more.
Here are a bunch of crazy facts and Twitter statistics, which will help marketers and entrepreneurs, and that will blow your mind in 2021.
A Quick Twitter History Lesson
Okay, Twitter history doesn’t reach back quite that far.
The year was 2006, the city, San Francisco. The people, Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams.
Okay, all joking aside, Twitter was created in March 2006 and launched in July 2006 (the names and locations above hold true.)
Originally called Twttr, the concept originated from a “daylong brainstorming session” by board members of Odeo, a podcasting company.
The first tweet was sent out on March 21, 2006, at 9:50 p.m. – “just setting up my twttr.”
The origin of the name Twitter? They described the name as a perfect fit, as the definitions for Twitter were ‘a short burst of inconsequential information’ and ‘chirps from birds.’
Here’s some of the Twitter timeline to relevancy and a place in your heart:
- Twitter wins Best Startup in March 2007 at South by Southwest.
- The hashtag ‘#’ is born within the Twitter-verse by user Chris Messina, August 23, 2007.
- Promoted tweets are announced in April 2010 which is a gateway to marketing on Twitter.
- Twitter and the White House host a town hall with President Barack Obama in 2011 (the first President to host a Twitter town hall).
- Twitter reached 100 million users in September 2011.
- The bluebird became its official symbol in 2012.
- In December 2012, Twitter passed 200 million monthly active users.
- Initially limited by a 140-word count, Twitter doubled down to a 280-word count in November 2018.
Fun Twitter Stats Part 1
We have to have some fun, right?
So, we have to bring you some of the fun stats as well.
In April 2009, there was a heated head-to-head race for who would become the first with more than a million Twitter followers.
The race was between CNN and…Ashton Kutcher.
Ashton Kutcher – the melody between social networking and news was now firmly established.
It wasn’t long after that Twitter would become the number one social media platform for breaking news.
What is Twitter and Should You Be Twitter Marketing?
Twitter is an online social networking and microblogging service that enables its users to send and read text-based messages of up to 280 characters (initially restricted to 140) and also allows them to attach photos and videos.
It’s one of the most popular social media platforms in the world. It has more than 330 million active users, and more than 200 million tweets are sent each day.
If you’re a Twitter user, there’s a good chance you use it to stay up on the latest developments in your industry, chat with friends, or get the latest news.
Even though the messages you can send are short and sweet, it’s a great way to network with like-minded individuals.
And, on top of it all (because we wouldn’t be writing this if it weren’t true), Twitter is an excellent tool for social media marketing, but you have to know how to use it.
(If you’re new to Twitter or want to just brush up on your marketing skills, create your Twitter profile, or learn more about Twitter analytics, check out our article on Twitter Marketing).
So if it’s on your marketing radar, you need to understand who the Twitter users are, how often they’re using it, and how they’re spending their time on it.
Are businesses actually using Twitter for marketing? And is it successful?
Below are some essential Twitter user, usage, and marketing statistics (and more) that you should know in 2021.
Twitter Usage Statistics
We’ll get fired off with Twitter usage.
It’s incredible that the social media platform that was snickered at in the beginning and talked about behind its back as it grew – because nobody thought it could – has become what it has.
It’s a bonafide rock-star. If you’re talking about social media marketing, you have to include Twitter.
I’ll admit. I was skeptical. To be honest, I was more than skeptical – I was extremely doubtful. But what it’s become has left me no choice.
I joined the Twitter marketing bandwagon.
Here are some usage stats that will make you understand why:
- There are 1.3 billion Twitter accounts, with more than 500 million Twitter profiles set up, and of those, 330 million are active users.
- Only 50 million of those 330 million monthly active users are located in the U.S.
- That means approximately 290 million are international.
- There are 192 million daily active users on Twitter.
- That’s a 27 percent increase vs. last year at this time.
- There are more than 500 million Tweets sent every day.
- 350,000 tweets are sent every minute.
- It took only three years, two months, for the billionth tweet to be sent out.
- And now, there are 200 billion tweets per year.
- 10% of U.S Twitter users account for 92% of the tweets.
- 17% of Americans get their news via Twitter.
Fun Twitter Stats Part 2
Round 2, this one more focused on 2020.
No surprise here, but tweets about cooking increased by almost 300% in 2020.
With all the working from home and being “grounded,” many of us apparently learned how to cook.
And the most tweeted emojis of 2020?
- #1 – “Face with Tears of Joy”
- #2 – “Loudly Crying Face”
Yeah…that about sums up my 2020 experience too.
(This one was worth it just for the emoji names.)
Oh, and if you want to see real-time updated emoji’s as fast as they’re used on Twitter, check this out.
Twitter User Stats
If you’re going to be marketing on Twitter, you have to know who you’re marketing to.
And you have to be sure that those you’re marketing to are hanging out on the Twitter platform.
Here are some Twitter user stats to steer you in the right direction:
- The average Twitter user has 707 followers
- It’s estimated that 48 million of the active users are actually bots
- 83% of the world’s leaders are on Twitter.
- In the U.S., 54% of Twitter users are men.
- While 43% are women.
- Worldwide, however, 70% of Twitter users are men.
- While just 30% of Twitter users are women.
- 12% of Americans say they get their news from Twitter.
- 40% of Americans aged 18-29 use Twitter.
- 27% of Americans aged 30-49.
- 19% aged 50-64.
- 77% of Americans earning $75,000 or more are Twitter active users.
- 46% of Twitter users access the app every day.
- 25% access the app every week.
- All that said, 90% of the U.S. population is at least familiar with Twitter, even if they don’t have it.
- With all those numbers, only 19% of Twitter users are based in the U.S.
- Twitter is the #1 social network in Japan.
Twitter Marketing Statistics
It’s all about marketing, isn’t it?
Or maybe that’s just what we say here at Digital Marketing Tools.
Twitter is an excellent marketing platform, and you should think hard about making this one of your go-to’s.
So here are a few Twitter marketing stats for you to chew on as you contemplate your strategy:
- Over 65% of all B2B (Business to business) businesses use Twitter as a tool for digital marketing.
- 77% of Twitter users feel better about a brand when they reply to their tweets.
- There are over 2 billion search queries daily on Twitter.
- 40% of Twitter users have purchased something after seeing it on Twitter.
- In the first quarter of 2019, there were roughly 125 million Twitter ads shown every day.
- In the first quarter of 2020, there were 164 million Twitter ads per day.
- That’s a year-over-year jump of 23%.
- Video views have increased by 62% from 2019 to 2020.
Fun with Twitter Stats part 3
Have fun with hashtags, or rather, don’t forget about them because tweets with them receive 100% more engagement than those without.
Oh, and this is actually a very special section. Because we have to wish a happy 15th – Twitter turns 15 in 2021!
Twitter Ad Stats
I figured I would separate the Twitter ad stats from the marketing stats for a better user experience.
So here you go, I’ve done it for you :).
- Twitter ads can reach almost 6% of the world’s population over 13 years old.
- Twitter’s advertising audience is 353 million – let that sink in…
- Twitter users love their ads – time spent viewing ads is 26% higher on Twitter than other leading platforms.
- Twitter ad revenue is up 15% in the past year.
- While Twitter ad engagement is up 27%.
Fun Twitter Stats Part 4
Our final ‘fun with Twitter stats’ of the day, enjoy it.
- Korean pop group BTS had the most liked Tweet of 2019.
- The most followed Twitter account is @BarackObama, with 113 million followers.
- Followed closely by @JustinBieber with 109 million.
- The rest of the top 5 shakes out like this:
Use Twitter Statistics to Make Your Choice
Thank you, my friends, for reading along as I waxed poetic about Twitter statistics.
An article about statistics doesn’t exactly scream “READ ME!” but I do hope that we’ve made it entertaining for you.
And there’s a lot of significant information here, especially if you’re looking at this through the mind of a marketer (which I hope you are).
This article should help you identify the trends if you’re thinking about using Twitter as a heavy hitter in your social media marketing.
The overall trend is that Twitter marketing is heading nowhere but up, and if the Twitter users fit, and the social media platform fits your brand, get out there and get marketing!
If you want to know more about Twitter marketing, we have an article for that.
And if the stats just look so good, and you’re ready, then get out there and use it as much as you can.
Let us know how it goes.