12 Incredible Video Editing Tools for Your Social Media Marketing (+ A Cool Bonus)

12 Incredible Video Editing Tools for Your Social Media Marketing (+ A Cool Bonus)
Jay Gross

Video Editing Tools

As a marketer – content, digital, social media, you name it – one of the most frustrating things I’ve dealt with is finding the right tools for my social media marketing, well, for content marketing of any kind, really.

Have you ever felt this way?

I mean, the market is flush with thousands of tools for us social media marketers, and I don’t know if it makes it better or worse.

Some days I wish there was just one or two, and it would force me to become an expert and love it or go back to marketing the old-fashioned way (no tools at all – eek!)

I’ve spent so many hours experimenting with new tools just to toss them back or burn out on them and turn to a new one.

Of course, on the way, I’ve found some tremendous all-encompassing tools that do seemingly everything. I’ve discovered some fantastic niche tools that focus on just one or two specific areas of marketing – but do them excellently. And I’ve dug up some diamonds-in-the-rough that nobody talks about, and I still can’t figure out why.

And (while I have experimented with hundreds of tools), I’m still only on the tip of the iceberg. Heck, even if it was my job and I got paid to play with marketing tools all day long, I’d just be at the tip of the iceberg. I mean, new tools are coming out each and every day now.

It’s a lot of research and work to find the ones that are right for you, your business (or brand), and your marketing strategy.

It’s stressful!

It’s insanity!

But when you find an incredible tool that makes you smile with joy because you just cut your social media time in half, save yourself hours of research every week, or can market in a whole new and extraordinary way.

It’s a beautiful thing.

And we want to share with you some of the best video editing tools we’ve used this year.

So, we at Digital Marketing Tools have got a lot of surprises coming up for you this year. Regarding tools, a website overhaul, and a secret that we will hint at throughout and mention more in-depth at the end of this article (but don’t just skip to the end…don’t you dare…because there’s plenty of great information throughout this article as well.)

Welcome to our Digital Marketing Tools series on…well, marketing tools.

And we’re kicking it off with this because…well, content is king…and video content is at the forefront. And if you’re going to be creating video content, you’ll need a good video editor.

Note: None of these are technically free video editing tools, but many of them have free plans, albeit a lower tier. 

Video Editing Tools, Our New Article Series, and a Fun Bonus

young boy excited with trees in the background

Photo by Jen Theodore on Unsplash

In this article, we’ll discuss video editing software; specifically, that can help you with your social media marketing. (And again, get all the way through to see our huge announcement).

But a little more about our tool series – we will go through tools that we love, that someone we know has recommended, or that we’ve heard about through the grapevine. And we will continue adding to this article as we discover more and more that we feel we should share with you, our faithful readers.

And we will continue to add articles to this series. So eventually, when you want marketing tools and don’t know which ones to get or where to look – you know where to go!

Why, here, of course!

So if you have a YouTube channel, Facebook page, or you want to create some Instagram magic, then this article is for you.

Without further ado, here are 12 video tools to help you with your social media strategy.


1. InVideo

InVideo is an exciting video app that helps you transform your content into videos.

With a vast media library, you can find great images that you can overlay with text.

Or, do you want a more automated solution? Just enter your text or even a URL, and InVideo will automatically pair every paragraph with an image based on your content, creating a video for your social media marketing needs.

Some additional InVideo features:

  • Animation
  • Custom branding
  • Large media library
  • Social sharing
  • Voice-Over
  • Drag and Drop
  • Text Overlay
  • Video Editing

InVideo Pricing: A limited free plan with plans going up to $24 per month.

Note: most prices listed are if paid annually – monthly is typically more expensive.


2. Wave.Video

Wave.video combines editing tools, cloud-hosted video hosting, and landing page creation in one place. 

It may be a little more complex than some, but the fact that it’s so powerful and can do so much within the tool makes it well worth a look for your needs.

It’s an excellent platform for creating and repurposing videos for your social media platforms, blogs, websites, and more.

Some additional Wave.video features:

  • Animation
  • Branding
  • Video editing
  • Text overlay
  • Social sharing
  • Video hosting
  • Voice-over
  • A huge template library

Wave.video Pricing: They have a limited free plan but go up to $79 per month, depending on your needs.


3. Tyle

Tyle is a video and image creator and editor that helps you create high-quality video content and social posts with ease. If you want a video tool geared towards social media marketing, you’ve come to the right place.

Some additional Tyle features:

  • Video creation
  • Voice-over
  • Huge template library
  • Easy convert for any social channel
  • Social sharing
  • Custom branding
  • Animation
  • Text overlay
  • Photo slideshow maker

Tyle pricing: Limited free plan up to $24 per month.

Note: As of this writing, Tyle has an LTD on Appsumo.

4. Loom

Loom is a great and effective way to communicate with your coworkers or your customers. Loom lets you record your screen, voice, and face so you can create an instant shareable video in less time than it takes to type an email.

Some additional Loom features:

  • Content management
  • Video hosting
  • Screen recording
  • Team communication
  • Chrome extension
  • Custom branding

Loom pricing: There is a limited free version, but if you want everything, you’ll have to pay $8 per month, and if you need a more comprehensive solution for your team, they have an enterprise solution that’s built and priced for you.

5. Sendspark

Sendspark is a relative newcomer to the area, and it works as a little bit of a Loom replacement, with a focus on embeddable videos for your email marketing purposes.

Sendspark features:

  • Content management
  • Video hosting
  • Screen recording
  • Team communication
  • Chrome extension
  • Custom branding
  • Video calls-to-action
  • Gmail integration
  • Embeddable videos for your email

Sendspark pricing: They have a limited free version, starting at $12 per month.

Note: As of this writing, Sendspark has an LTD on Appsumo.

6. Vimeo

Vimeo has been a player in this game for a long time and is a powerful tool for any creator or business that wants to host, share, and sell videos. You can also use it for internal communications and marketing for businesses via video, hosting, and sharing.

Some additional Vimeo features:

  • Animation
  • Custom branding
  • Templates
  • Media library
  • Video creation
  • Text overlay
  • Social sharing
  • Video hosting

Vimeo Pricing: Vimeo pricing starts at $7 per month to $75 per month.

7. Adobe Spark

Adobe Spark is a cloud-based media creation app that enables businesses or individuals to create social graphics, short videos, and web pages. 

It includes customizable tools that help you to create logos, social graphics, short videos, themes, web pages, texts, designs, animations, icons, and more. Further, it also allows you to publish the content using style signatures.

Some additional Adobe Spark features:

  • Design-templates
  • Thousands of photos
  • Professional themes
  • ios app

Adobe Spark pricing: From a limited free plan to $20 per month.

8. Vidyard

Vidyard is a video platform that drives more revenue for your business through online video, focusing on personalization and interactive video experiences.

Some additional Vidyard features:

  • Video streaming
  • Brand overlay
  • Social sharing
  • Bulk upload
  • Mobile screen support
  • Video hosting
  • Video personalization
  • Video analytics

Vidyard pricing: From a free tier to $1250 per month for the business plan, and a few options in the middle.

9. Canva

Canva makes it easy for everyone to be a creator. You can create, customize, and share your designs in just a few clicks.

You can create anything from social media posts, flyers, and videos, to presentations, mugs, and t-shirts (for starters), all with a slick drag-and-drop design interface.

Some additional Canva features:

  • Asset library
  • Asset sharing
  • Custom branding
  • Mobile app

Canva pricing: Ranging from free to $30 per month (per person).

10. Camtasia

Camtasia is great for tutorials, lessons, product demos, and training. Much look Loom, it lets you record a video of what’s on your computer screen. And you can also turn your screen recordings into creative videos with Camtasia’s editing tools, animations, and effects.

But unlike most tools on this list, Camtasia is not a cloud-based product, focusing instead on Windows and Mac. While that makes it a little less dynamic and easy to use anywhere, on anything, it also makes it powerful in ways that only downloadable tools can be.

Some additional Camtasia features:

  • Screen recorder
  • Video editor
  • Video creation
  • Music library
  • Powerpoint integration
  • Interactivity and quizzes
  • Annotations
  • Custom branding
  • Social sharing
  • Text overlay
  • Animation
  • Voice-over

Camtasia pricing: Starting at a one-time fee of $250 per user (giving discounts as your user counts increase as well as for education).

11. Animaker

Animaker lets companies collaborate and create animated presentations with drag-and-drop ease. 

With so many different types of videos available (e.g., explainer, music video, whiteboard, intro, etc. ), multi-user collaboration features, and a massive animated library, it’s the perfect creative suite for businesses.

 Some additional Animaker features:

  • Audio file management
  • Large media library
  • Animation
  • Customizable templates
  • Offline presenting

Animaker Pricing: From $10 per month to $39 per month (billed annually), and custom pricing if none of the standard options fit your need.

12. Unscreen

Unscreen is a video management tool that helps you upload and organize content using filters to facilitate online streaming. Add captions and subtitles, overlay animated GIFs, and use custom themes to create episodes and trailers. 

But the kicker is that the platform lets you eliminate video backgrounds to insert a custom background image to any video – think greenscreen without the green screen.

It also allows creators to adjust video speed and autoplay the following video. 

Some additional Unscreen features:

  • Brand overlay
  • Closed captions
  • Eliminate video background for green screen use
  • Social sharing
  • Bulk uploading
  • Mobile support
  • Analytics
  • Video looping

Unscreen pricing: Unique pricing that goes anywhere from $3.00 per minute to $1.18 per minute, depending on your subscription plan, or you can pay as you go for $4.99 per minute.

Bonus – Socialyz.it

happy man standing with arms wide and money falling from the sky

Have you ever heard of Socialyz.it?

What? You’ve never heard of Socialyz.it?

Okay, okay, that was a trick question.

Socialyz.it is a new social media (everything) tool in the final stages of development at Digital Marketing Tools.

It’s available now – you can check it out here – but we are continuing to make many awesome updates over the coming months.

I’m going to be honest – it’s not your everyday social media marketing tool. But it is extremely powerful.

And we have great and competitive pricing.

So why is it mentioned here?

Because it goes hand-in-hand with many of the best video editing software – it can help you bring those videos you created to life on social media.

You can load your videos, store them, share them, and schedule them right within the tool.

It also has a fantastic integration with Pixabay, so you can use any images and videos available on that platform right within Socialyz.it (with a text overlay feature for the photos).

Have you checked out Socialyz.it? Have you tried it out? Do you have any questions? Recommended features? Let us know in the comments section.

Become the Video Marketing Champion We Know You Can Be

young man in city reaching his goals. becoming a champion

There you have it, an article on some of the best video editing software to help you with your content marketing strategy and social media marketing prowess.

And if you’re a solopreneur, or are looking to test some tools out, many of them are also free video editing tools, at least at the lowest tiered plan (but that may just work for some of you). At least use the free plan to test them out and see which cut it and which don’t.

We hope this article helps give you some insight into which tools are best for you and your business. Maybe it even gives you insight into additional YouTube marketing tricks and tactics to grow your audience and drive people to purchase from you, explicitly using video tools to do the trick.

Hey, we all know that video marketing is the bees-knees. So whether you’re already involved but want more tools to help you out or grow your video creating and editing prowess, or you are looking to start getting involved, go through the list above and choose the tool, or tools, that are right for you and your business needs.

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